Real Estate Recruiting & Retention Software
The easiest recruiting CRM for real estate brokers. Identify top-producing agents, deliver personalized value, and grow your office, all from one AI platform
We know what you're thinking...
“I don’t have time.”
“What do I say?”
“What if they say no?”
Stop losing agents to the competition.
Serious About Growth?
📅 Book a Strategy Session
In just 20 minutes, we will identify your ideal agent profile and create a clear recruiting strategy.
You will leave with actionable insights whether or not you choose to use LeadUp.
Pipeline Automation
Take the guesswork out of real estate recruiting.
Most brokers waste hours scrolling through directories and spreadsheets trying to figure out which agent to contact. LeadUp’s recruiting CRM does that work for you. Our algorithms analyze agent production data, market activity, and switch-risk indicators to keep you engaged with your best agents. You get a prioritized pipeline, not a phone book.
Talent Research Software
Built-in agent metrics and analytics.
Stop guessing who’s producing and who’s coasting. LeadUp tracks real estate agent production, transaction history, and competitive movement so you can recruit with real data.
Monitor your agents, your recruits, and your competitors, all in one dashboard designed for brokers who want to grow.
Full Suite CRM
Built to Recruit and Retain Real Estate Agents
Most CRMs were built for sales teams. LeadUp was designed for brokers, empowering you to build real relationships with the agents who power your business.
LeadUp helps you deliver the perfect message to the right agent at the right moment. We’re all about adding value, building relationships, and standing out from the competition.
Team Performance Tracking.
Keep track of how often team members interact, how fast they respond, and how well they communicate.
Agent Referral Management.
Your best agents know other great agents. LeadUp captures and tracks every referral so you can follow up fast, close the loop, and make sure no warm lead goes cold.
See Why Brokers Choose LeadUp
Whether you’re a single-office broker or managing multiple locations, we’ll show you exactly how to recruit and retain the agents your office needs.
Latest Articles for Brokers
What Is Real Estate Recruiting Software?
Real estate recruiting software is a specialized platform built for brokers and brokerage leaders who need to attract, engage, and retain top-producing agents. Unlike general-purpose CRMs or applicant tracking systems, real estate recruiting software is designed around the unique dynamics of agent recruiting; where relationships matter more than résumés and timing is everything.
The best platforms go beyond just filling seats. They also help brokers hold onto the talent they already have. Because recruiting a great agent means nothing if they leave 12 months later. That’s why the most effective recruiting software doubles as a retention tool. Giving brokers visibility into agent production trends, engagement, and early warning signs that someone might be considering a move.
LeadUp is real estate recruiting and retention software built exclusively for brokers. We combine AI-powered switch-risk analysis, built-in production tracking, and a full-suite recruiting CRM so your team can recruit with precision and keep the agents you’ve worked so hard to bring on.
Why Do Brokers Need a Recruiting CRM?
Recruiting real estate agents is fundamentally different from managing client relationships. A standard CRM tracks deals and customers. A CRM for recruiting real estate agents tracks candidates, conversations, follow-ups, and career milestones.
The best recruiting CRMs don’t stop once an agent signs. Retention starts on day one, and if your system can’t track how engaged your current agents are, you’re flying blind. Brokers lose agents for the same reasons they fail to recruit them: lack of communication, lack of recognition, and lack of follow-through.
LeadUp’s recruiting CRM was purpose-built for both sides of this equation. Every feature, from our agent profiles and production analytics to our multi-channel outreach tools, is designed to help brokers build authentic, value-driven relationships with the agents they want to hire and the ones they need to keep.
Who Is LeadUp For?
LeadUp is built for independent real estate brokers, franchise owners, and brokerage leadership teams across the United States who want to take a strategic, data-driven approach to growing their office. Whether you’re a single-office broker looking to add your next five agents or a multi-office firm building, LeadUp gives you the tools, data, and support to compete.
If you’ve been relying on word-of-mouth, sporadic outreach, or outdated recruiting methods, LeadUp is designed to give you a system, one that’s repeatable, measurable, and built to scale.